Liran Jakob Rosenfeld is the CEO of PassRight and hails from Tel Aviv, Israel. His role is to oversee the execution of the company’s vision by talent recruiting, fundraising, marketing and problem solving.
Rosenfeld created Shop Immigration Inc, a platform for immigration law services aimed at reducing legal fees and processing time. He was inspired by the difficulty he experienced with
the immigration process when he first relocated to the U.S. in 2016 to promote his new startup company, describing the journey as, “baffling, agonizing and costly.”
Rosenfeld’s career began when he opened up a boutique hotel in Buenos Aires, eventually expanding into a network of 3,600 hostels in Latin America. A self-described “passionate serial entrepreneur,” Rosenfeld has founded and sold several businesses in the advertising and hospitality sectors, including Roomixer and Reservations International Holdings.
His mission is to establish PassRight as the biggest software development company and immigration brand in the world, serving b2b companies, attorneys and consumers. With experience and expertise in management, sales, web tech, social media, customer acquisition and retention, Rosenfeld prides himself on taking action. “While everyone talks, I follow up on my dreams,” he said.